Content Creation
During my last year of college at CU Denver, I was able to obtain a marketing/content creation position at the Lola & Rob Salazar Wellness Center, which is our on-campus gym. I worked on many assignments ranging from flyers, social media posts, and digital signage. My main focuses were on our outdoor-adventure, club sports, intramural sports, wellness, and mascot program within the Wellness Center. I was also in charge of making video content such as reels acting as promotion to our different programs. All my content was featured inside the building, and on our Instagram and TikTok pages.
I also created content for the CU Denver Swim Club, this was unpaid.
Reels
Club Powerlifiting
Club Swimming
I made these reels for Club Sports promotion. Our two most successful sports at CU Denver are our Coed Powerlifting Team and our Coed Swimming Team.
Below are reels I did to promote Milo, our mascot. He is a lynx cat, and they were made with the general gen-z mindset, to cater to the audience, and followed trends at the time of it's release.
Swim Club
Club Swim Pamphlets
Project Overview
I am a current member, officer, and captain of The University of Colorado Denver's Club Swim. My first year on the team (2021-2022) we only had 8 swimmers and no advertising for it. When I became an officer for the 2022-23' season, I took it upon myself to recruit as many new swimmers as possible. I went through the process of creating the team's current Instagram
account, and made a pamphlet that we could use at tabeling events. I made social media posts introducing the swim team, and meet announcements that could be posted. For the 22-23' season, our team has tripled in numbers. Below is the pamphlet I made for the swim club that we used to recruit.
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I did the same for our 2023-2024 season as well. Below is a screenshot of the InDesign file of the pamphlet, which was also printed and distributed around campus.
I was also asked by my friend to create the CU Denver Men's Basketball Club Team's flyer (featured below). It used the same grid and concept as the swim flyers.
Here are some Instagram posts I made for the Swim Team.
