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POCKY Rebranding

Branding, Logo Design, Advertising

This project was for my final in Design Studio I. We had to pick an existing brand that could use a redesign and formulate sketches, redesign the existing brand identity, and compile comprehensive guidelines for its use and management. Included also are business system mockups, website mockups, and two additional brand identity touchpoints. 

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I have long been a fan of Glico's POCKY, so I immediately knew what I wanted to do when this project was presented to me. POCKY's current logo is very simple, having a light curve and only displaying one font. I wanted to create something that was more outstanding, and could capture the viewers attention, but also give character to what the snack is like - fun and delicious. 

Project Type
Date
2022
Program
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Original Logo
pockyoriginallogo.jfif
pockylogomain.png
My Redesign
Brand Identity Standards
brandidentitystandard1.png
brandidentitystandard2.png
brandidentitystandard3.png
brandidentitystandard4.png
View the rest of the Brand
Identity Standards on Issuu
buisnesspocky.png
laptop POCKY.png
phone POCKY 2.png
sharepocky.png
Iterations that did not make the cut
pockycolors.png
pocky2-18.png
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