POCKY Rebranding

This project was for my final in Design Studio I. We had to pick an existing brand that could use a redesign. We had to formulate sketches, redesign the existing brand identity, and compile comprehensive guidelines for its use and management. Included also are business system mockups, website mockups, and two additional brand identity touchpoints. 

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I have long been a fan of Glico's POCKY, so I immediately knew what I wanted to do when this project was presented to me. POCKY's current logo is very simple, having a light curve and only displaying one font. I wanted to create something that was more outstanding, and could capture the viewers attention, but also give character to what the snack is like - fun and delicious.